Harlow Suede Shearling
HST-COG
MACY'S
31.0%
YOUR STORE
12.0%
2.6× the returns — same jacket
RETURN RATE BY CHANNEL
Macy's
31.0%
Nordstrom
19.4%
Bloomingdale's
16.2%
Your store
12.0%
Same product, four results. That gap is a listing problem, not a product one.